2022 Marketing Pursuit Statistics Announced

Story by Lynda Monroe
January 2, 2023

2022 was a busy year for business development and marketing. 137 Statements of Qualifications (SOQs) / Proposals were developed and submitted to clients in response to solicitations. This is an increase of 14% from 2021. In addition to submitting as a Prime Design Firm, marketing also prepared firm data in response to 129 requests from other consulting firms inviting ICE to join their teams.

Pursuit statistics are illustrated in the charts below. The blue charts represent pursuits in which the firm submitted as the Prime Consultant and Contracting Entity and the green charts represent ICE in a subconsultant role.

Overall, the firm’s combined WIN RATE submitting as both prime and subconsultant is 32%.